FUTURE
To launch the NMD, a new silhouette from adidas Originals, we needed to add a new dimension to the mostly nostalgic brand—the future.
"The words of the mesmerizing chant feel like a powerful generational anthem..."
- Little Black Book
"It's a bold and rebellious execution that rebels against our current loves;
smart phones, selfies and virtual reality"
- Forbes Magazine
RESULTS
ADIDAS ORIGINALS SOLD 400,000 NMD SNEAKERS IN A SINGLE DAY. BREAKING ALL PREVIOUS RECORDS.
The short film has been viewed more than 5 million times. A further 6 million times on Facebook.
Numerous UGC projects that feature the track have appeared online.
More than 5 Million Likes on Instagram for content featuring the track.
The song has over 40K plays on Soundcloud, 150K on Spotify and thousands of downloads on iTunes.