FUTURE
To launch the NMD, a new silhouette from adidas Originals, we needed to add a new dimension to the mostly nostalgic brand—the future.
To launch the NMD, a new silhouette from adidas Originals, we needed to add a new dimension to the mostly nostalgic brand—the future.
In this short film directed by Terence Neale, adidas Originals partners with some of tomorrow's most exciting cultural creators. #myfutureis Each member challenges the idea of the future through their craft and creativity. Aleali May, Luka Sabbat, Iman Shumpert, Kyu Steed, Reese Cooper, Ikwa, and Design Butler, all defiantly walk forward towards the unknown.
"The words of the mesmerizing chant feel like a powerful generational anthem..."
- Little Black Book
"It's a bold and rebellious execution that rebels against our current loves;
smart phones, selfies and virtual reality"
- Forbes Magazine
RESULTS
Uploaded by TheFortunefoundation on 2016-04-05.
ADIDAS ORIGINALS SOLD 400,000 NMD SNEAKERS IN A SINGLE DAY. BREAKING ALL PREVIOUS RECORDS.
The short film has been viewed more than 5 million times. A further 6 million times on Facebook.
Numerous UGC projects that feature the track have appeared online.
More than 5 Million Likes on Instagram for content featuring the track.
The song has over 40K plays on Soundcloud, 150K on Spotify and thousands of downloads on iTunes.